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Marketing Mistake #4: I don’t need keywords on my site
The mistake: Not making use of simple page titles, page descriptions and keywords to enhance your website. Fact: Organic Search Engine Optimization (SEO) is easy to implement and one of the most...
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Marketing Mistake #5 I’m right and they should know better
The mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether...
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Marketing Mistake #6: Business is down, stop marketing
The mistake: Cutting marketing investments when business is down. Fact: Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your...
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Marketing Mistake #7: It worked before, it should work now
The mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to...
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Marketing Mistake #8: Not focusing on your key audiences
The mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in...
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Marketing Mistake #9: Drop the price to increase sales
The mistake: Believing the only way to boost sales is to drop your prices Fact: Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase...
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Marketing Mistake #10: Different generations don’t matter
The mistake: Communicating from your own perspective when your target audience is from a different generation Fact: If you’re a baby boomer (aged 46 to 64) and your primary target audience is...
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Marketing Mistake #11 – We’re great, that’s enough
The mistake: believing that doing a good job or providing an outstanding product or service is enough to grow the organization. Fact: Even if your product or service is extraordinary, you have to let...
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Marketing mistake #13: Social media is the answer
The mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the...
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Blaze your marketing trail: stop, pop and roll
Your plate is full. You’re just trying to keep your head above water. So when you add a website page, develop a new brochure, write a blog, or place a new ad campaign; it’s easy to strategize, write...
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